You can praise their excellent training program when you discover that they have one. Or you can emphasize your motivation to learn and work hard, or refer to the relative simplicity of the job (anyone can learn it and the experience isn't really important, as long as there's motivation). Another idea is to focus more on how your skills fit the requirements of the job, regardless of your lack of experience. Even if they don't follow up in depth, you don't want to spend the rest of your career waiting to be discovered or getting a position that you're not currently ready for.
Providing specific, quantifiable evidence of your achievements, work ethic and knowledge will demonstrate to employers that you have a transferable experience that will benefit their workplace. I've only been working in the photography industry for a year, which makes me relatively new, but I think my incredible passion for the field outweighs my lack of experience. Presenting an interview with an impressive answer to this question depends on you understanding what the prospective employer is looking for in an employee. During job interviews, candidates are asked questions related to previous experience and industry-specific skills.
Most likely, that means being able to talk about your previous experience and how it prepared you for the position. In almost every case and interview, relevant experience is an advantage, although it is rarely the decisive factor. My list includes some typical options, but also some creative and philosophical answers, including answers for people with no previous experience. It's always a good idea to be prepared with several answers in case the interviewer changes his mind and asks about another aspect of your experience.
If you apply for your first job, or the first real job (not counting the part-time jobs or volunteer positions you had in school), and they ask you about the relevant experience (perhaps because they have the question on their list and ask each candidate the same questions), it's okay to say that you have no experience. Your ability to describe your previous work experience effectively will help you stand out from the rest of the candidate pool. Your previous experience serves as an indicator of whether or not you will be a valuable asset and a good fit for your company.